Latest News
Sponsorships & Brands
NZC Secure Title and Presenting Right Partnership with Hero VIDA and Ai+ Smartphone
New Zealand Cricket (NZC) has secured a partnership with two Indian corporatation...
Sydney FC Secures Landmark Gold Partnership with Westfield Across A-League Teams
Sydney FC has announced a commercial agreement with retail property giant Westfield, securing...
Parramatta Eels Sign Apparel Partnership with adidas
The Parramatta Eels have announced a landmark partnership with global athletic brand adidas,...
Australia & New Zealand
Former Australian Rower Tory Toogood Keynotes WISS 2026 Lineup to Drive Grassroots and Leadership Pathways
Former Australian national rower, pelvic health physiotherapist, and sports administrator Tory Toogood has...
Viva Energy Signposts Tight Focus for Shell-DJR Deal as Commercial Pressures Mount
Viva Energy’s sponsorship leadership has highlighted the evolving commercial rigour behind its long-standing...
NZC Secure Title and Presenting Right Partnership with Hero VIDA and Ai+ Smartphone
New Zealand Cricket (NZC) has secured a partnership with two Indian corporatation...
Women's Sport
Former Australian Rower Tory Toogood Keynotes WISS 2026 Lineup to Drive Grassroots and Leadership Pathways
Former Australian national rower, pelvic health physiotherapist, and sports administrator Tory Toogood has...
Viva Energy Signposts Tight Focus for Shell-DJR Deal as Commercial Pressures Mount
Viva Energy’s sponsorship leadership has highlighted the evolving commercial rigour behind its long-standing...
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Europe
NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance
The National Basketball Association and the International Basketball Federation have reaffirmed their intent...
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
People Moves
Brisbane 2032 Organising Committee CEO Cindy Hook to Step Down Following Four-Year Term
The Brisbane 2032 Olympic and Paralympic Games Organising Committee has announced that Chief...
Perth Bears CEO Anthony De Ceglie Steps Down Ahead of NRL Entry
Perth Bears CEO, Anthony De Ceglie has officially stepped down from his role,...
Parramatta Eels Appoint Former St Helens Chief Executive Mike Rush as New CEO
The Parramatta Eels have officially appointed long-time St Helens CEO, Mike Rush, as...
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